Focus Areas
How we create value in complex urban projects

POLIS Urban works across four interconnected focus areas.
Each of them addresses a specific risk and unlocks a concrete opportunity for urban investments in Africa.

1. Community Engagement

Managing social dynamics as an investment factor

Urban projects often fail not because of financing or design —
but because social dynamics are underestimated.

We help investors and developers understand and manage:
  • local communities and informal actors;
  • expectations, tensions and red lines;
  • potential sources of resistance or support;
  • how projects are perceived on the ground.

Our work transforms community engagement from a compliance exercise into a strategic tool.

What this unlocks
  • reduced delays and conflicts;
  • stronger project legitimacy;
  • smoother implementation;
  • long-term social license to operate.

Where it applies
  • housing and mixed-use developments;
  • large-scale regeneration projects;
  • infrastructure and transport projects;
  • private developments in sensitive contexts.

2. Research & Analytics

Making decisions based on real behaviour — not assumptions

Many investment decisions are made on incomplete or misleading information.

We provide analytical support that helps clients understand:
  • who will actually use the project;
  • how people move, spend time and money;
  • which functions will perform and which will not;
  • how formal and informal economies interact.

Our research combines quantitative data, field insights and behavioural analysis — always with a clear link to decision-making.

What this unlocks
  • validated demand before capital is committed;
  • better functional mix and positioning;
  • fewer strategic blind spots;
  • higher confidence in key assumptions.

Where it applies
  • early-stage project evaluation;
  • concept development and repositioning;
  • investment due diligence;
  • portfolio optimisation.

3. Creative Economy Development

Turning culture and entrepreneurship into a growth engine

Creative and cultural activities are often treated as "soft" additions to urban projects.

In reality, they can become powerful economic drivers — especially in African cities with young populations and strong informal economies.

We help design and activate:
  • creative clusters and mixed-use environments;
  • local entrepreneurship ecosystems;
  • spaces that support SMEs and self-employment;
  • 24/7 urban economies with stable cash flow.

What this unlocks
  • job creation without heavy infrastructure;
  • constant daily activity and footfall;
  • stronger place identity and attractiveness;
  • increased real estate value over time.

Where it applies
  • urban regeneration areas;
  • mixed-use developments;
  • cultural and innovation districts;
  • underutilised assets and buildings.

4. Mobility & Accessibility

Expanding real demand through better access

Accessibility is one of the strongest — and most underestimated — drivers of urban value.

Projects that are difficult to reach, unsafe or poorly connected underperform, regardless of design quality.

We support decisions related to:
  • everyday mobility patterns;
  • transport behaviour and user groups;
  • conflicts between different modes of movement;
  • integration of mobility and development.

What this unlocks
  • expanded catchment areas;
  • higher visitation and utilisation;
  • improved user experience;
  • reduced social and operational risks.

Where it applies
  • large-scale developments;
  • commercial and mixed-use projects;
  • transport-oriented development;
  • urban infrastructure investments.

How the focus areas work together

These four focus areas are not isolated services.

They form an integrated framework that helps urban projects:
  • reduce uncertainty;
  • unlock hidden value;
  • perform better over time;
  • remain resilient in complex environments.

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Let’s explore how this applies to your project.
We tailor our work to the specific context, risks and ambitions of each client.